Top 5 Virtual Fitness Programs Apps Performance in Norway - Q2 2024

In the second quarter of 2024, virtual fitness programs in Norway experienced diverse trends across downloads, revenue, and weekly active users. Here's a closer look at the top five applications:

Strava: Run, Bike, Hike witnessed a significant increase in revenue, starting at approximately $39K in early April and peaking at about $85K by the end of June. Downloads were stable, with a slight peak in late April, reaching around 5.4K. Weekly active users also showed a consistent rise, peaking at around 64.2K in late April and ending the quarter at approximately 62.4K.

Fitbit: Health & Fitness saw a notable increase in revenue towards the end of the quarter, starting at $11.2K in early April and reaching $30.2K by the end of June. The app maintained a steady download rate, fluctuating around 450 to 550 downloads per week. Weekly active users remained relatively stable, with a slight dip mid-quarter and ending at approximately 52.6K.

Zwift: Ride and Run experienced modest revenue throughout the quarter, hovering around $8.4K to $10.4K. Downloads were minimal, with a peak of 111 in early April. Weekly active users saw a gradual decline, starting at 1.1K in early April and ending at around 803 by the end of June.

Runna: Running Training Plans showed an increase in revenue, beginning at $2.8K in early April and peaking at about $6.6K in mid-June. Downloads peaked early in the quarter, with 1.4K in mid-April, but stabilized around 400 to 600 downloads per week thereafter. Weekly active users rose from 1K in early April to approximately 1.8K by mid-June, before stabilizing around 1.7K.

AllTrails: Hike, Bike & Run saw a steady increase in revenue, starting at $3.2K in early April and reaching about $5.5K by the end of June. Downloads were consistent, with a notable peak at 2.8K in late June. Weekly active users increased from 5.9K in early April to around 7.3K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.